Video: Social media & strategic storytelling

Image courtesy of the United Nations


Image courtesy of the United Nations

Image courtesy of the United Nations

The ICRC’s Washington DC-based spokeswoman (and Editor of Intercross), Anna Nelson, was invited to give a presentation at the United Nations' first-ever Social Media Summit in New York City on January 30.

Here are some of the most retweeted quotes from Anna’s speech about social media and strategic storytelling, plus a video of the day-long event.

Anna's presentation starts at around the 5:16:19 mark. Her segment, "Turning Moments into Movements" can also be watched here (no need to fast forward through the full YouTube video below).

“Stories are how we make sense of the world around us… the joy, the suffering, the triumph, and tumult that make up the human experience. Storytelling is inherently social and, as we all know, social media is about making connections and sharing what inspires and moves us. It’s about telling and retelling stories.”
”It’s hard to get people to care about war stories. Because there’s nothing to like about war. But even though it’s hard, it is possible, especially when the stories expand our own sense of empathy and compassion… when they teach us something about the power of humanity and the ability to overcome, and when, like all good stories do, they help us make sense of the very messy world we live in. 
“When you find those storytellers in your organization, those unsung heroes who are more interested in talking about the grit, determination, and resilience they’ve seen in the field than about themselves, cultivate that and empower them to tell their story. Think strategically about how to make that story resonate on multiple platforms. They will be your best ambassadors.”

 

Description: 

New York, 30 January 2015 at 09:30am (GMT-5): The first UN Social Media Day at UN Headquarters in New York will include Panel discussions and presentations covering two main areas: digital diplomacy (morning sessions) and social media trends for 2015 and best practices (afternoon). Social media professionals, digital diplomacy practitioners, academics, and experts from across the spectrum of various creative industries will share their experience and insights. Further details on program and speakers will be announced at: blogs.un.org

The one-day event is jointly organized by the UN Department of Public Information Social Media Team, the Consulate General of Canada, the Permanent Mission of Canada to the United Nations, the Consulate General of Switzerland, the Permanent Mission of the Kingdom of the Netherlands to the United Nations, the New Zealand Permanent Mission to the United Nations and the New York Chapter of the Digital Diplomacy Coalition.